About US

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A warm welcome

"We strive to offer much more than products. We aim to provide a unique, value-driven retail experience backed by exemplary service." Message from our Chairman and CEO

It has been more than 80 years since my father, Moulay Abdul-Aziz TAYAI ALAOUI - then an energetic young businessman - anticipated the approach of socio-economic change in Moroccan society, particularly in our native region of DARAA TAFILALET MEKNES. With this change, he knew he had the opportunity to set an example of ethical and successful business practice and operation within the Kingdom. Since its visionary beginnings, My Abdelaziz TAYAI ALAOUI has strived to provide quality products to its customers, while serving as an honest business partner and ethical corporate citizen. Thanks to these principles, we have established ourselves as pioneers in the field of everyday consumer goods.

The values ​​that guided my father are the same values ​​that guide us today. Even in the face of an ever-changing global marketplace, these values ​​provide us with the tools necessary to excel in all of our operations. To remain competitive, we pay attention to details; To ensure operational excellence, we invest in strong leadership and local talent.

Our team of bright, talented and dedicated professionals embodies our purpose and values. Their hard work and commitment have been essential in establishing EL ASALA FREE TRADE's position and fueling our optimism for the future.

Ultimately, our business is about people: from our customers to our employees to our business partners, we are constantly focused on operating that creates value and satisfaction among all our stakeholders, as well as in the wider community.

With our extensive supplier relationships, substantial product range and after-sales service, we reach every home and office in Morocco.

Rachid TAYAI ALAOUI Chairman and CEO

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WHY EL ASALA FREE TRADE?

With over 30 years of experience in the import industry, we have built a reputation for excellence. Our in-depth understanding of international trade regulations, supply chains and customs procedures ensures smooth and efficient import processes. Trust us to manage your imports with expertise and reliability.

OUR MISSION

Our mission is to provide exceptional import services that exceed our customers' expectations. We leverage our 30 years of industry expertise to deliver smooth, efficient and reliable solutions, ensuring your business thrives in the global market.

OUR VISION

To be a global leader in the import industry, renowned for our expertise, innovation and commitment to delivering exceptional value to our customers. We envision a future in which we are the preferred partner for businesses seeking transparent and efficient import solutions.